Magyar Telekom: Re-branding is about to start, T-Home enters the market soon

The re-branding process of Magyar Telekom announced in June is to be launched on August 22 with a large-scale image campaign. Simultaneously with the market launch on September 8 of T-Home brand comprising fixed line services  the corporate „T” brand and T-Mobile - the mobile services brand - are renewed as well

About re-branding

As of September 8 Magyar Telekom launches the T-Home brand to replace  T-Com, T-Online and T-Kábel brands. T-Home will be the brand for fixed line communications and entertainment services associated with the homes. With the implementation of the new brand the offers made for wireline services of sole businesses, small and medium enterprises will be renewed as well. Simultaneously with the appearance of T-Home the corporate „T” will be retained and also renewed, which will operate in the future as an umbrella brand covering  T-Home, T-Mobile  and also the recently renewed T-Systems offering brands. The T-Mobile brand covering residential and mobile services will also be renewed, while T-Systems continues to service customers as the brand of small and large business solutions, info-communications (telecom and IT ) services. The purpose of rebranding is to create a simpler branding structure to make identification easier for the customers.

About the launching campaign
The advertisements of the image campaign created by McCann Ericsson Budapest Advertising Agency to be launched on August 22, present the new „T” brand and branding structure on TV, radio , in the press, on billboards and online advertisements. The advertisements contain the new slogan of Magyar Telekom „Together with you” which will be used by both T-Home and T-Mobile. The slogan refers to that fixed line and mobile services play a significant role in communicating and sharing the experiences. Magyar Telekom aims to provide its state-of-art communications services to its customers. As a unique feature in Hungary, Internet , TV and telephone services can be accessed at home and anywhere through the T -Home and T-Mobile services.

As one of the first steps of renewal of the corporate identity the T-Ponts located in Budapest  Aréna Plaza, Campona, Europark, Mamut I-II., Pólus Center and WestEnd shopping centers will be the first ones to change, then the appearance of other shops will be re-shaped as well. Naturally, re-branding means much more than renewal. Magyar Telekom makes efforts to unify the processes associated with the terminating and restructured brands and the customer care centres to further improve the quality of customer services and increase customer satisfaction.