From video walls to mobile phones

The majority of workplaces still uses the landline-mobile-email Trinity to ensure communication among employees.However, these days there are far more effective solutions some of which may revolutionize communication with customers as well.


csorba_endre_250x294Companies make huge efforts to reach and communicate with customers through more and more channels and ever more effectively. While doing so in-house communication may lag behind - though the available channels and technologies are basically the same.

Audiovisual communication


“Most advanced communication technologies include the so-called digital signage solution” - said Endre Csorba, manager of T-Systems Hungary’s convergent communication competence center. Digital signage solutions may be familiar from customer service points; the solution is used - among others - in Magyar Telekom shops. Customers can only see the screens - displaying information, advertisements and films.The core of the solution is a managed multimedia content service with the central element of a media server that stores all text, images, videos that are displayed by the endpoints. The where, when and what can be controlled with a central software. With the use of the software the actual content can be determined even at screen level but the same content can also be displayed on all screens as well. The display endpoints of the content, transmitted through the fixed line or mobile network, can be individual screens, giant video walls, information kiosks or even mobile telephones.

Digital signage and in-house communication

How does this technology fit in companies’ internal communication that may already use multiple channels (message boards, newsletters, intranet, company Facebook-group) to transfer messages? “It depends on to whom, what, why and where has to be communicated” - says Endre Csorba.

The target group can be only employees, only customers – or both. The content to be displayed can be company news, latest developments, communication material (advertisements, image videos), even floor maps or meeting room occupation timetables. The content can be very versatile: convey information, raise employee attention, build company image or improve customer loyalty. As far as placement is concerned only the imagination sets the boundaries: information can be displayed in customer waiting rooms, reception areas, corridors, rest areas.

“The important thing is that digital signage solutions should be built into the internal communications strategy” - says Endre Csorba. This is what happened at T-Systems Hungary: various information is displayed on screens placed at various locations within the company. Several image videos are displayed simultaneously on six screens of the video wall at the headquarter’s reception; the video are changed the unit every 1-2 months. Simpler workplace screens display news mainly to call employees’ attention - for example to the availability of  detailed information on web-surveys circulated on the intranet or the company's Facebook page. The content is updated several times a week. Screens can also be found in managerial meeting rooms, however, unlike others, they can be switched off to avoid distraction.

T-Systems’ internal surveys show that employees like and do read the screens and there are more ideas on their future use (e.g. display meeting room vacancies, name day greetings, whether information, etc.). “The starting point of the technology was the digitalization of posters but we got much further by now. Touch screens and mobile phones can display interactive content but there are interesting experiments on face recognition and gesture control too. If filled with the right content the screen is not only a gadget to play with, but rather, a very useful asset” - concludes Endre Csorba.


Source: itbusiness.hu
For the original Hungarian version of the interview, please visit itbusiness.hu

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